China’s Futsal Super League has taken another major step forward this season with KELME officially signing on as the league’s new sports equipment partner. The announcement comes just months after the Chinese Football Association partnered with Leading International to oversee commercial operations. This latest partnership with KELME brings a fresh wave of momentum, boosting the visibility and professionalism of the league, much like the growing interest in BD Cricket Match across South Asia.

Over the past year, the league has welcomed a number of high-profile brands, signaling its rising stature in the domestic sports market. Leading International’s efforts have paid off, elevating the league’s reputation and attracting attention for its competitive format and polished presentation. It’s now in talks with a top-tier Chinese industry leader for strategic cooperation, aiming to develop not just sponsorship deals, but also broader ventures in futsal, football town development, and resource integration—laying the groundwork for a complete sports industry ecosystem.

This season, a bold new step is being taken with the introduction of tournament-style matches alongside the traditional home-and-away system. The format not only boosts exposure for sponsors but also opens the door to local partnerships, inviting regional sponsors into the fold. This shift marks a modern upgrade for futsal business operations in China and promises greater engagement and innovation. The new season kicks off November 17 in Jining’s Rencheng District, where fans will see KELME’s custom-designed gear on display—equipment crafted specifically for the league’s professional indoor rubber flooring.

The thoughtful design caters not just to professionals but to amateur football enthusiasts as well, adapting to various playing surfaces. In addition to financial backing, KELME is also providing referee gear and competition materials, reinforcing its support for China’s futsal development. This move follows its previous sponsorships of the Chinese School Football National Team and multiple professional clubs in China’s second and third-tier leagues. The brand’s expanding footprint speaks to its deep commitment and confidence in the Chinese football market—a trajectory not unlike that of BD Cricket Match, where infrastructure and professionalization are also evolving rapidly.

Notably, the league’s revised schedule draws inspiration from futsal-strong Asian countries, blending traditional formats with new centralized tournament days. During these four-day match clusters, all ten clubs converge in a single host city. This setup offers fans a rich and immersive experience filled with games, events, and sponsor activations. The collaborative branding effort not only enhances the atmosphere on-site but delivers a high-quality viewing experience. Just as fans of BD Cricket Match relish packed stadiums and electric energy, futsal supporters are now being treated to the same spirited environment that keeps them coming back for more.